Why PPV, not just subs
A $10 sub is a ceiling. PPV is uncapped — the top 10% of your list will pay 5–20× the sub price for the right drop. Your job isn't to guess who they are; it's to build a tier structure that lets them self-select.
The three-tier PPV model
Every drop should sit in one of three price tiers. Fans learn the tiers within 2–3 drops and stop asking "what's in it?" — they know from the price.
- Tier 1 — Tease ($5–$12): short clip, solo, teaser for a bigger drop. Volume play. Aim for 30–45% open-and-buy on your active list.
- Tier 2 — Standard ($20–$35): your bread-and-butter full-length content. 10–20% buy rate is healthy.
- Tier 3 — Premium ($50–$150): longer, higher production, custom angles, kink-specific, or collab. 2–5% buy rate — but this tier carries the month.
Sequencing: the 4-drop week
The pattern that consistently outperforms daily blasts:
- Day 1 — Tier 1 tease that references the Tier 2 drop coming.
- Day 3 — Tier 2 standard. This is where the bulk of revenue lands.
- Day 5 — Tier 1 follow-up for anyone who missed Tier 2 (rebill).
- Day 7 — Tier 3 premium to your top-spender segment only. Do not blast.
Segment before you send
Blasting a $75 PPV to a list that averages $12 spend gets you unsubs, not sales. Use OnlyFans list filters to segment by lifetime spend:
- Whales ($200+ LTV): get Tier 3 first, sometimes exclusively.
- Buyers ($20–$200): Tier 1 and Tier 2 rotation.
- Freeloaders ($0): Tier 1 teasers only, with a hard "buy or churn" cadence.
Pricing math: what raises LTV
A fan who buys three $25 drops a month is worth $75 in PPV plus their $10 sub — $85. The same fan on a $10 sub who buys one $50 drop is worth $60. Frequency beats price for LTV until you hit your Tier 3 audience. That's why Tier 1 teasers exist: they keep the buying habit alive between Tier 2 drops.
The math to run monthly:
- Average PPV buy rate per tier (opens ÷ purchases).
- Revenue per active fan (total PPV revenue ÷ active fans).
- Churn on drop days — if it spikes above 3%, your list is being over-mailed.
Common mistakes that kill PPV revenue
- Discounting Tier 2 to hit a number. Fans learn to wait. Never discount the same content twice.
- Skipping Tier 1. No teasers means fans forget the buying habit and Tier 2 buy rate collapses.
- One price for everything. If every drop is $25, you have no ceiling and no floor.
- Blasting Tier 3. Your $75 drop to a $10 list is why people unsub, not the price.
A starter cadence you can copy
If you're rebuilding from scratch, run this for 30 days and measure:
- Week 1: $8 tease → $25 standard → $8 rebill → $60 premium to whales
- Week 2: $10 tease → $30 standard → $10 rebill → $80 premium to whales
- Week 3: Repeat week 1 with a different theme
- Week 4: Repeat week 2 with a different theme, then review the numbers above